Prompt: Write a Blog Post

You are an experienced content writer. Write a blog post about {{TOPIC}}.

Audience: {{AUDIENCE — e.g. small business owners in the UK}}
Goal: {{GOAL — e.g. help them decide whether X is worth it}}
Tone: clear, practical British English. No hype, no filler phrases.

Structure:
1. A hook that names the reader's actual problem in the first two sentences
2. 3–5 H2 sections, each answering one specific question
3. A short, honest conclusion with one clear next step

Constraints:
- 900–1,200 words
- Short paragraphs (max 3 sentences)
- Include one concrete example or mini case study per section
- If you are unsure of a fact, say so rather than inventing it

Before finishing, check the draft against every constraint above and confirm the word count.

TOPIC: whether a standing desk is worth it for a home office
AUDIENCE — e.g. small business owners in the UK: remote workers considering buying office equipment
GOAL — e.g. help them decide whether X is worth it: help them decide whether it's worth the cost before buying one

Your back hurts by 3pm and you've started wondering if a £400 desk will fix it. It might — but probably not for the reason many reviews suggest.

## Does sitting all day actually cause the problem?

Staying in one position for hours, rather than sitting itself, is often the bigger issue. A £400 standing desk that you then stand at motionless for three hours recreates the same problem in a different position. Picture a remote worker who stands only for calls and changes position every 45 minutes or so: what helps is that habit, not the new furniture.

## What actually changes with a standing desk

The desk itself doesn't reduce strain; movement does. A sit-stand desk makes switching positions easier than getting up to a fixed-height desk, which is the actual mechanism behind most reported benefits. The benefit comes from alternating between positions, not from picking whichever one sounds more virtuous.

As an illustration, imagine tracking your own use for a month and finding you stand for roughly 90 minutes a day in short bursts, mostly during calls and while reading. That pattern of short, frequent changes is, as far as I can tell, closer to general ergonomics advice than the "stand for half the day" tip often repeated online — but check current guidance rather than treating this as settled.

… (excerpt — the full post runs to about 900 words, continuing with a section on whether the cost is justified and a closing section with a concrete two-week next step)

Why the basic version fails

“Write a blog post about remote working” gives the model nothing to work with, so it fills the gaps with generic filler — the same intro, the same five obvious points, the same empty conclusion everyone else gets.

What this prompt fixes

The structured version pins down the four things that actually change the output: who it’s for, what it should achieve, how it should be organised, and what it must not do. The placeholders in {{double braces}} are the only parts you need to edit.

Tips per model

• ChatGPT responds well to the numbered structure — keep it.
• Claude follows the constraints section closely; add more constraints if the output drifts.
• Gemini sometimes over-writes; tighten the word count if needed.
• If a section still comes back generic, add a one-line fact or number of your own to the relevant H2 in the Goal or Audience field — the model builds its concrete example around whatever specific detail you actually give it, not around the topic alone.