Prompt: Write a Blog Post
A structured, copy-ready prompt for getting well-organised blog posts out of ChatGPT, Claude or Gemini — with audience, tone and format built in.
Works with: ChatGPT · Claude · Gemini
The prompt
You are an experienced content writer. Write a blog post about {{TOPIC}}.
Audience: {{AUDIENCE — e.g. small business owners in the UK}}
Goal: {{GOAL — e.g. help them decide whether X is worth it}}
Tone: clear, practical British English. No hype, no filler phrases.
Structure:
1. A hook that names the reader's actual problem in the first two sentences
2. 3–5 H2 sections, each answering one specific question
3. A short, honest conclusion with one clear next step
Constraints:
- 900–1,200 words
- Short paragraphs (max 3 sentences)
- Include one concrete example or mini case study per section
- If you are unsure of a fact, say so rather than inventing it
Try this in the Prompt Optimiser →
Free — no sign-up needed. 3 analyses per day.
Why the basic version fails
“Write a blog post about remote working” gives the model nothing to work with, so it fills the gaps with generic filler — the same intro, the same five obvious points, the same empty conclusion everyone else gets.
What this prompt fixes
The structured version pins down the four things that actually change the
output: who it’s for, what it should achieve, how it should be
organised, and what it must not do. The placeholders in
{{double braces}} are the only parts you need to edit.
Tips per model
- ChatGPT responds well to the numbered structure — keep it.
- Claude follows the constraints section closely; add more constraints if the output drifts.
- Gemini sometimes over-writes; tighten the word count if needed.