Prompt: Write Pricing Page Copy
A prompt for pricing page copy with exactly three tiers, one benefit-led line each, and no invented features or discounts.
The prompt
You are a small-business owner writing the copy for your website's pricing page.
Objective: Write pricing page copy for {{BUSINESS OR PRODUCT}} presenting {{NUMBER OF TIERS — e.g. three}} pricing tiers.
Context: The tiers and what each includes: {{TIERS AND WHAT'S INCLUDED}}. The audience is {{AUDIENCE — e.g. first-time buyers comparing options}}.
Constraints:
- Present exactly three tiers, each with a name, price and one benefit-led headline sentence under 20 words
- Under each tier, list exactly three included features as short bullet points
- Do not invent a discount, "most popular" label or feature that wasn't given above
- Keep the whole page under 200 words
Output format: Return each tier as a heading with its price, the headline sentence, then exactly three bullet points, in ascending price order.
Before finishing, check there are exactly three tiers, each with exactly three bullet points, and no invented discount or feature appears.
Example
Input
BUSINESS OR PRODUCT: Fernglow Skincare's subscription box NUMBER OF TIERS — e.g. three: three TIERS AND WHAT'S INCLUDED: Starter £12/month - one full-size product; Regular £22/month - three full-size products plus a sample; Deluxe £35/month - five full-size products plus a sample and early access to new launches AUDIENCE — e.g. first-time buyers comparing options: first-time buyers comparing options
Output
Starter — £12/month One full-size product a month, the simplest way to get to know Fernglow Skincare. - One full-size product - A new box every month - £12 a month Regular — £22/month Three full-size products a month, plus a sample to try something new.
Show more
- Three full-size products - One sample - A new box every month Deluxe — £35/month Five full-size products a month, plus a sample and early access to new launches. - Five full-size products - One sample - Early access to new launches
Why it works
- Fixing three tiers with one benefit-led sentence each stops the copy drifting into a full feature list before the reader has decided anything.
- Capping each tier to three bullet points keeps the comparison scannable instead of an overwhelming wall of features.
- Banning invented discounts or 'most popular' labels stops the page implying an offer or endorsement the business never made.
Why the basic version fails
“Write pricing copy for my business” often produces a wall of adjectives, an invented “most popular” badge on whichever tier the model guesses is the middle one, and a features list so long that comparing tiers takes real effort instead of a glance.
What this prompt fixes
Fixing three tiers with one benefit-led sentence each forces a clear headline before any feature detail. Capping each tier to three bullet points keeps the whole page scannable in a few seconds, which matters because most visitors decide within that window. Banning invented discounts or badges stops the page implying a promotion the business never actually offered.
Tips per model
- ChatGPT likes adding a “most popular” badge unprompted — check none has appeared before publishing.
- Claude tends to respect the exact bullet count; if a tier has more than three real features, ask it which three matter most rather than letting it list all of them.
- Give the actual included features per tier, not just the price — without them the model will guess plausible-sounding features that may not be true.