Prompt hub
8 AI prompts for social media creators (copy-ready and tested)
A social media calendar needs a steady supply of captions, hooks, carousel scripts and replies, in a voice that stays consistent across dozens of posts a month. A language model is a genuinely useful drafting partner here, provided a real person still decides what actually gets posted and checks it reads like your brand rather than a template.
This hub covers a content calendar, a carousel script, a short-video hook and script, caption variations, replies to comments, repurposing a blog post into social formats, a bio, and a hashtag strategy, written for ChatGPT, Claude and Gemini. Fill in your topic, platform and brand voice in the labelled fields so the draft matches your actual account rather than a generic influencer tone.
Two pitfalls worth knowing. Trend and format references from a model can be out of date within weeks, since platform features and what counts as "on trend" move fast — check anything trend-specific against what is actually happening on the platform today before you post it. And a model asked to reply to comments will sometimes produce a tone that is overly formal or oddly apologetic; read every suggested reply before it goes out, especially to a complaint. Run a caption prompt through the free optimiser if it keeps coming back too generic — it will usually flag where the brief is missing a concrete detail.
All 8 prompts
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Prompt: Write a Social Media Bio
Score 78A prompt for a platform-length social bio that leads with what you actually do, without generic buzzwords or invented achievements.
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The promptYou are a copywriter writing a short social media bio. Objective: Write a bio for {{PLATFORM — e.g. Instagram, X, LinkedIn}} for {{PERSON OR BRAND}}. Context: What they actually do: {{WHAT THEY DO}}. What they want visitors to do next: {{DESIRED ACTION — e.g. visit the link, follow for weekly tips}}. Any fact worth including: {{OPTIONAL FACT — e.g. based in Leeds, 10 years in the trade, or none}}. Constraints: - Fit within {{PLATFORM}}'s bio character limit - Do not use "passionate about", "thought leader", "guru" or "enthusiast" - Include the desired next action, stated plainly, not as a vague "link in bio" - Only include the optional fact if one was actually supplied — do not invent a location, credential or number Output format: Return the bio as plain text, followed by its character count on a separate line. Before finishing, check the character count fits the stated platform limit, none of the banned words appear, and no fact was included beyond what was supplied. -
A prompt for three distinct caption options for the same post, each with a different angle instead of near-identical rewording.
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The promptYou are a social media copywriter writing caption options for one post. Objective: Write 3 distinct caption variations for a {{PLATFORM — e.g. Instagram, LinkedIn, X}} post about {{POST TOPIC}}. Context: The image or video shows {{VISUAL DESCRIPTION}}. The brand voice is {{TONE — e.g. warm and conversational, direct and confident}}. Constraints: - Exactly 3 captions, each using a genuinely different angle: one direct/informative, one question-led, one story-led - Each caption: under 50 words, matching {{PLATFORM}}'s typical caption length - No more than one exclamation mark per caption - Do not repeat the same opening 3 words across the 3 captions Output format: Return each caption as a numbered entry labelled with its angle (Direct, Question-led, Story-led). Before finishing, check there are exactly 3 captions, each under 50 words, each uses a genuinely different angle, and no two captions share the same opening 3 words. -
Prompt: Write a Carousel Post Script
Score 84A prompt for a slide-by-slide carousel script with one idea per slide and a strict slide count, not a wall of text per card.
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The promptYou are a social media content writer scripting a carousel post for {{PLATFORM — e.g. Instagram, LinkedIn}}. Objective: Write a slide-by-slide script for a carousel post about {{TOPIC}}. Context: The audience is {{AUDIENCE}}. The one main point the carousel needs to land is {{KEY TAKEAWAY}}. Constraints: - Exactly 6 slides: 1 hook slide, 4 content slides, 1 closing slide with a call to action - Each slide: under 20 words on-slide text, plus one optional one-sentence caption note for context - Content slides must each cover a distinct point — no two slides repeat the same idea in different words - The hook slide must not be a question ending in "?" — use a direct, specific statement instead Output format: Return a numbered list, one entry per slide, with "Slide text:" and "Caption note:" as labelled lines. Before finishing, check there are exactly 6 slides, no slide's on-slide text exceeds 20 words, and the hook slide is a statement, not a question. -
A prompt for a one-week social content calendar with a specific post idea per day, sized to a realistic posting cadence.
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The promptYou are a social media strategist planning a content calendar for {{BRAND OR ACCOUNT}}. Objective: Build a 7-day content calendar for {{PLATFORM — e.g. Instagram, LinkedIn}} covering the week of {{WEEK START DATE}}. Context: The posting cadence is {{POSTING FREQUENCY — e.g. one post per day, 3 posts per week}}. The themes to draw from are {{THEMES — e.g. product tips, behind-the-scenes, customer stories}}. Any fixed date to work around: {{FIXED EVENT OR NONE}}. Constraints: - Exactly 7 rows, one per day of the week starting on the stated date, in date order - Only fill a day with a post idea if it matches the stated posting frequency — mark other days "No post scheduled" - Each post idea: a specific one-sentence concept, not a generic label like "engagement post" - Rotate through the stated themes; do not repeat the same theme on two consecutive scheduled days Output format: Return a Markdown table with columns Date, Day, Theme, Post idea. Before finishing, check there are exactly 7 rows in date order, the number of filled rows matches the stated posting frequency, and no theme repeats on consecutive scheduled days. -
A prompt for comment replies that sound human and specific to each comment, instead of the same generic thank-you copied everywhere.
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The promptYou are the community manager for {{BRAND OR ACCOUNT}}, replying to comments on a recent post. Objective: Draft a reply to each comment listed below. Context: The post was about {{POST TOPIC}}. The brand voice is {{TONE — e.g. warm and conversational, direct and a little informal}}. Facts available to answer questions: {{FACTS OR PRODUCT DETAILS — e.g. price, availability, shipping times}}. Constraints: - One reply per comment, matched to that specific comment's content — no reply may be reused word-for-word on a different comment - Each reply: under 30 words - If a comment asks a factual question not covered by the supplied facts, the reply must say the answer will be followed up rather than guessing - Do not use "Thank you for reaching out!" or "We appreciate your feedback!" as an opener Output format: Return each original comment followed by its reply, as a numbered list. Before finishing, check every reply is under 30 words, no two replies are identical, and any unanswerable factual question gets a follow-up response rather than a guess. -
A prompt for turning one blog post into platform-native social posts, built only from what the post actually says.
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The promptYou are a social media editor repurposing existing content, not writing new material from scratch. Objective: Create {{NUMBER OF POSTS — e.g. 3}} social posts for {{PLATFORM — e.g. LinkedIn, X, Instagram}} from the blog post below. Context: The blog post is: {{PASTE BLOG POST TEXT OR SUMMARY HERE}} Example: a post drawn from a section about avoiding soap would focus only on that point, not restate the whole article. Constraints: - Use only points, facts and examples present in the blog post — do not add a new statistic, example or claim - Each post must focus on one distinct point from the post — no two posts repeat the same point - Match {{PLATFORM}}'s typical length and formatting conventions - Each post must work as a standalone piece, understandable without having read the original blog post Output format: Return each post as a numbered entry, with a one-line note on which part of the blog post it's drawn from. Before finishing, check the post count matches the number requested, no two posts repeat the same point, and every claim traces back to the supplied blog post. -
A prompt for a short-form video script with a timed hook and beat-by-beat structure that fits a stated runtime.
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The promptYou are a short-form video scriptwriter for {{PLATFORM — e.g. TikTok, Instagram Reels, YouTube Shorts}}. Objective: Write a hook and script for a {{VIDEO LENGTH — e.g. 30-second}} video about {{TOPIC}}. Context: The audience is {{AUDIENCE}}. The one thing viewers should do after watching is {{DESIRED ACTION — e.g. save the video, try the tip themselves}}. Constraints: - Hook: under 8 words, delivered in the first 2 seconds, must not be a question - Script broken into timed beats that add up to no more than the stated video length - Each beat: timestamp range, on-screen action, and spoken line - End with a single on-screen text call to action matching the desired action, shown in the final 3 seconds Output format: Return the hook on its own line, then the beats as a numbered list with "Time:", "On-screen:" and "Line:" labelled fields, then the closing CTA. Before finishing, check the hook is under 8 words and not a question, the beats' timestamps don't exceed the stated video length, and the closing CTA appears in the final 3 seconds. -
Prompt: Write a Social Media Post
Score 83A prompt for social posts that sound like a person and fit the platform, instead of generic corporate-voice filler.
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The promptYou are writing as {{BRAND OR PERSON'S}} social media voice, not as a generic corporate account. Objective: Write a post for {{PLATFORM — e.g. LinkedIn, X, Instagram}} announcing or discussing {{TOPIC}}. Context: The audience follows this account for {{WHY THEY FOLLOW — e.g. practical advice, behind-the-scenes updates}}. The tone is usually {{TONE — e.g. direct and a little informal}}. Constraints: - Match {{PLATFORM}}'s typical length and formatting conventions - No more than one exclamation mark in the entire post - Do not use generic openers like "Exciting news!" or "We're thrilled to announce" - Include one specific, concrete detail rather than a vague claim Output format: Return the post text only, plus up to 3 relevant hashtags on a separate line if the platform commonly uses them. Before finishing, check the post against the constraints above, especially the banned generic openers.
Frequently asked questions
- Will a caption prompt know current platform trends?
- No. Trend references can be weeks or months out of date, since platform formats change quickly — check what is actually working on your chosen platform before posting a trend-based idea.
- Can I use these prompts to reply to real customer complaints?
- They give you a starting structure, but read every suggested reply carefully before sending, especially to an upset customer, since AI-generated tone can come across as flat or overly formal.
- Do the prompts work for every platform?
- Most are platform-agnostic; specify the platform, format and length you need in the fill-in fields and adjust the output to match that platform's conventions.
- Is a hashtag strategy from a model reliable?
- Treat it as a starting list to test — hashtag performance varies by niche and changes over time, so verify against your own account's data rather than relying on the suggestion alone.